2008年2月6日水曜日

Revised Working Title, Thesis, & Outline

[Working Title] TV media and TV rating
[Thesis Statement] Giving TV rating absolute priority is problematic because it distorts media ethics, deteriorates program quality and furthermore, it is not an accurate measurement method which we can trust without question.

Introduction
A. Background information
B. Thesis statement

ⅠCurrent situation
A. History of TV rating
B. Measurement method
C. Close relationship with sponsorship

II. Problems
A. Distortion of media ethics
1. Media crimes
2. Frequent faked scenes
3. Manipulation of rating
B. Deterioration of program quality
1. Influenced by ecomony
2. Impact is more important than contents
3. Loss of enthusiasm and dignity
C. TV rating does not reflect reality
1. Changes in life style and media devices
2. Video recording is not counted
3. Many people actually do not watch TV while it is on
4. Nature of rating from stastistical point of view

Ⅲ. Possible solutions
A. Education in media literacy
1. Media industry
2. At school
B. Dual programming streams
1. Establish awarding system for good quality TV programs
2. Change sponsor system
C. Diversified program rating scheme
1. Introduce multi-dimensional indicator
2. Introduce new index to show the degree of satisfaction

Ⅳ Conclusion

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