[Working Title]　TV media and viewing rate
[Thesis Statement] Overemphasize on TV viewing rate is problematic because it distorts media ethics, deteriorates media quality and does not reflect the reality.

I. Introduction
A． Background information
B． Thesis statement
II. Current situation
A． Competition over viewing rate
B． Effects of viewing rate on TV industry
C． Measurement method
III. Problems
A． Distortion of media ethics
1. Media crimes
2. Frequent faked scenes
3. Manipulation of viewing rate
B． Deterioration of quality
1. Impact is important
2. Loss of enthusiasm and dignity
3. Closely connected with economy
C. Viewing rate does not reflect reality
1. Viewing rate does not reflect individuals
2. Video recording is not counted
3. Many people actually watch TV while it is on
IV. Possible solutions
A. Media literacy education
1. For senders
2. For viewers
3. At school
B. Dual programming streams
1. Establish awarding system for good quality TV programs
2. Change sponsor system
C. Diversified program rating scheme

1.Introduce multi-dimensional indicator
2. Introduce new index to show the degree of satisfaction
Ⅴ　Conclusion